May 23, 2023
This innocent-looking screenshot of Google I/O gives a terrifying glimpse into the future of SEO and online publishing

Around 30 minutes into Google I/O 23 this week, Aparna Pappu, vice president and general manager of Google Workspacecasually launched a Google Docs document as part of her presentation on how to do it artificial intelligence as a collaborator, it happens Documents, Slides AND Linen (I love the fact that it’s called Duet, a bit more poetic than Microsoft’s Copilot.)

The first, ironically, is for the job description (one of the most popular use cases, she joked). For a split second when help me write a window will pop up, it displays text that reads “fashion blog post in a quirky tone”. Blink and you might miss it.

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