Jan 14, 2023
Sony’s patent would tell you to yell at your TV to skip commercials

Imagine being trapped in a commercial hell where the only escape is your voice. Who would cook something like that?

According tweet (opens in a new tab) viewed over 18 million times, it was a brilliant idea from Sony. I almost spat when the tweet showed up in my feed. This is not a full patent, just an illustration from one that shows someone sitting on a couch watching a TV show where one person shoots someone else (weird to have such unnecessary violence in a patent). The McDonald’s ad, represented of course by a giant hamburger, appears on the screen with the message “Say ‘McDonald’s’ to end the ad.” The TV viewer enthusiastically jumps to his feet and shouts “McDonald’s” before returning to the on-screen violence.

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